RENT SONY/ZEISS 50MM/1.4 LENS KIT

Sony FE 35mm f/1.8 E-Mount Full Frame Lens
Sony adds to its E-mount line of full-frame lenses with the new Sony FE 35mm F/1.8 wide-angle prime lens.This new lens weighs 280 grams and has a compact 35mm focal length that covers awide-angle perspective. It has a fast f/1.8 maximum aperture which can create images with a shallow depth of field and enables working under low-light conditions. It also has a 9-blade circular aperture for rendering aesthetically-pleasing bokeh, while its aspherical elements negate aberration togive you high-resolution images. This lens also has a linear autofocus motor andinternal focus design which allows for quick, precise, and quiet autofocusing. Its dust and moisture-resistant build and compact design make the new Sony FE 35mm F/1.8 wide-angle prime lens a must-have for leisure and professional photographers alike.

Sony Announces New FE 35mm F/1.8 Large Aperture Wide-Angle Prime Lens
The Sony E-mount full-frame lens series is getting a brand new addition. The newly-announced Sony FE 35mm F/1.8 wide-angle prime lens is the latest release that's sure to delight landscape, food, and everyday photographers.

Large F1.8 maximum aperture
The 35mm focal length is a perfect choice for everyday snapshots, food photography, landscapes,night scenes and more as the maximum F1.8 aperture opens up a world of beautifulprime-lens bokeh. The large F1.8 maximum aperture enables beautiful defocusing effects and enables massive amount of light for low-light or dimly lit shooting scenarios.

9-blade circular aperture
The 9-blade circular aperture maximizes the beauty captured by this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused background bokeh as well as naturally rendered points of defocused light.

Refined optical performance
The refined optical design includes an aspheric glass element which dramatically reduces spherical aberration while also reducing lens size and weight. Field curvature is carefully corrected by this specially shaped aspherical lens to restore alignment of light rays at the image plane. Superior contrast is maintained across the entire image, even at large aperture settings, resulting in corner-to-corner sharpness.

Compact and lightweight
Weighingin at only 9.9 oz. (280g) and measuring a mere 2.58" x 2.87" (65.6mm x 73mm), the 35mm F1.8 is an ideal compact and lightweight everyday lens. Additionally, its compact dimensions make it an appealing choice for both Full-frame as well as APS-C bodies, offering a 52.5mm equivalent focal length on APS-C cameras.

Customizable focus hold button
The focus hold button not only performs its primary function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring among others.

8.66" min. focus distance
Get close-up with a minimum 8.66" focus distance and maximum 0.24x magnification formacro and other interesting shots.

AF/MF switch
A direct AF/MF switch on the lens barrel conveniently allows for fast selection between autofocus or manual focus without having to access any menus.

Linear Response Manual Focus
Linear Response manual focus (MF) allows for fine, responsive Manual Focus control, especially needed when shooting fine detail, close-up images or pulling critical focus while shooting in movie mode. Linear Response Manual Focus delivers predictable and repeatable manual focus control.

Internal focusing
The overall length of the lens doesnot change when focusing which is especially important when using for video recording. Other important benefits include fast autofocusing and a short minimum focusing distance. Also, the filter thread at the front of the lens doesnot rotate, which is convenient when using a polarizing filter.

Dust and moisture resistant for robust reliability
The dust and moisture resistant design makes this lens appropriate for heavy-duty outdoor use, especially when combined with a camera that employs weather resistant measures.