ARC, Adorama Rental Co.

Adorama Rental Co has been in business since 1988 and has become the ultimate industry source for professional cinematographers, videographers and photographers. ARC rents and supports the full range of Still and Motion cameras (including Lenses & Accessories), Lighting, and Grip Equipment. We are a "one-stop" destination for all sorts of shoots, carrying the most comprehensive list of DSLR's, Digital Backs, Video and Digital Cinema Cameras, Strobes & Continuous Lights, at rates that make sense.

We provide the creative community with the tools and services needed to achieve excellence. Our goal is that you have a great rental experience.

To keep pace with the increased demand for cinema, tv, web series, documentary, commercials and video content, ARC has made exciting new upgrades to our two new rental facilities and operations in New York City. We moved to a larger, ground floor space in the heart of Manhattan, doubled our team of experts, made the checkout process more convenient, and opened our new 18,000 sq. foot rental facility in Brooklyn.



The Company We Keep

Our clients are some of the biggest names in the business, producing films, tv and documentary series, commercials and experimental video projects. We are honored to be a part of such a diverse and creative community and help their artistic visions come to life.