Fashion x Cinema
Capture Fashion in Motion
Capture fashion in motion for a live event production or produce a runway film for your designer. Adorama Rental Company has you covered with the latest high-end digital cinema cameras, lenses, and accessories to ensure maximum quality coverage! Our team will help equip you with the tools necessary to get you in on the behind-the-scenes fashion action.
Produce runway films for your fashion designer's featured collection in time for New York Fashion Week.
Get your production camera build all in one place.
Let Us Help You Craft a Bespoke Package for your Runway Show
Film Fashion Reel & Behind-The-Scenes Content
Take your fashion reel vision to the next level! Fashion designers are looking to enhance the presentation of their clothes and designs in a more cinematic way. They want to evoke emotion that elicits excitement and passion for how their designs can be worn, with powerful shots of how their clothes can move on a person's body.
Aside from setting up your shooting scene with your fashion client, the next big step is deciding your equipment and options for camera and format. Hands down, mirrorless cameras are ideal for its portability, making it easy to take with you on the go, on location and shooting up close shots of walking movements. Browse our selections below.
Compact Lighter Video Cameras
Mirrorless cameras have the advantage of usually being lighter, more compact, faster and better for video. Browse below for all mirrorless cameras available.
Stabilize Camera Movements
Accessorize with gimbals and camera stabilizers if you're shooting on handheld to capture fast runway action, bts content, and producing short sizzle content. Browse below for our camera accessories and gear suggested for your next kit.
Beauty Lights
Enhance fashion on the runway with bright even lighting or create dramatic moody effects for different sets. The key is to enhance the clothing while creating contrast. Browse our lighting kits.
Browse Our Kits
Live Cinema Multi-Camera Fashion Runway Solution
Set up your next live multi-camera production for Fashion Week with the ARC Cinema FlyLite Rig. A fully capable, 12G Silverback rack, supplying power and connectivity in easy to travel, shock mounted road cases. The SilverBack-VB provides a robust, full bandwidth fiber optic link between any 12G 4K or HD camera and your truck, control room, or “video village” position.
Each 6 Camera Rack features full camera synch, analog and digital distribution for video routing and camera sync, audio and comms routing and more in a compact and easy to transport road case. Connectivity is fully customizable leveraging either Single Mode fiber or SMPTE.
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ARC Cinema FlyLite Rig for Fashion Week
Cinema Cameras
Produce cinematic footage of your live runway set with any cinema camera package. ARC carries a diverse lineup of cinema cameras from Sony, Canon, ARRI, and more. The FlyLite Rig is configurable for Sony Venice I/II, Sony FX9, ARRI Alexa35, ARRI Alexa Mini and ARRI Amira.
MultiDyne Silverback-VB
Take complete control of your cinema camera package in a live, multi-camera setting with the ARC Cinema FlyLite Rig. With the Multidyne Silverback-VB at the heart of the flypack, you are able to have complete camera control including remote lens control -- bridging the gap between film style cinematographers and broadcast operators and engineers.
Featured Use Case: Coach Designer Fashion Runway
When B Live prepared to shoot their NewYork Fashion Week coverage for major designer brand, Coach, they needed a light-weight, dynamic, cinematic multi-camera solution and they needed it fast.
The show was streamed on Instagram Live to a global audience.
The ARC Cinema team responded by putting together Version 1 of the ARCFlyLite—a purpose-built camera chain solution for their specific needs.
Identifying B Live’s needs and aggregating feedback from professionals in all areas of live production, the ARC Cinema teamdiscovered an opportunity to create asolution that fits multiple needs, right off the shelf: the FlyLite Pack.
Featured Fashion Week Client's Production
Browse Our Kits
Rent Your Gear for NY Fashion Week
Talk to our production specialists to help you on your fashion week film project